Just the single letter “S” can make all the difference between achieving a desirable top position on search engines like Google, Yahoo, Bing, etc and not being visible.
HyperText Transfer Protocol(HTTP)’s first use dates back to 1999. HTTP has since become the base of all internet communication styles. Anything sent between server and client, including information , data and content, is transmitted via HTTP.
But HTTP contact has ceased to be as reliable as before. Here, HTTPS appeared.
What is HTTPS
HTTPS is the method of encrypting information sent between server and client. It protects the information which is sent in between the client and the web server.
Use HTTPS, you can protect users from hackers stealing information sent to the website, such as logins or payment information.
The extra “S” in this case is SSL, the short form of Secure Socket Layer. To introduce Comodo Positive SSL Wildcard on your website. This SSL certificate will encrypt your website’s confidential data and create a secure link between your browser and the webserver, this is the code used to encrypt your website’s link so the hackers aren’t able to access any data.
Conversion to HTTPS
Here are some major reasons why your sites should switch to HTTPs.
Improved Google Rankings – A majority says about 40% of Google’s first-page results are HTTPs as Google has indicated they prefer HTTPs pages. And, if you don’t have a protected site, then it will easily outrank.
Enhanced Website Safety – Privacy is one of HTTPS key requirements. Banking or ecommerce websites that deal everyday with private information can not afford to be targeted or mishandled information. With HTTPs, you will preserve a great reputation by securing the most valuable information for any online business that manages sensitive personal information.
Modified browser labels – Google is updating the Chrome URL labeling of HTTP pages as part of its web-secured agenda. Currently, HTTP pages are generally marked with a gray information symbol that means the site is not safe, so click carefully or don’t click. In addition, Google also plans to emerge with a “Not Safe” label that can be displayed in plain sight rather than clicking on the information. Google can mark HTTP sites with a red triangle label “Not Safe.” Such a sign means your site isn’t completely secured. But users typically don’t understand that, so they’re likely uncomfortable seeing such a mark on a site.
Improved referral data – Last but not least, HTTP referral data is blocked in Google Analytics. If you’re viral on an HTTPS site and yours is an HTTP site, the referral data can be totally lost, and traffic from the protected site will end up under the direct traffic that won’t support you a lot. If someone moves from one HTTPS site to another, the referral is easily transferred.
These are some of the important reasons why trustworthy web development company in Pondicherry often recommend that websites move to HTTPS so they can make the most of what the internet has to offer and achieve full sales for their online business.